Design Direction’s Clark and Lynne Most

Cindy F. Cape

Lynne and Clark Most own Design Direction, a design studio, that they operate out of their home in the Bullock Creek area. They offer services you often find in larger agencies, including graphic design, web design and search engine optimization They also offer illustrative and photographic in-house services. They sometimes hire freelancers for copyrighting and programming. Their clients include SMI Snow Makers, the Savant Group, PDKST Attorneys and the Dahlia Hill Society.

Design Direction has won Webby Awards, an online version of television’s Emmy Awards. They’ve also earned awards from the American Institute of Graphic Arts and both local and regional honors from the Addy Awards. They’ve also had their work published in three dozen books that can be found in Barnes and Noble and similar venues. Their website is

Lynne is a graduate of C.E. Byrd High School in Shreveport, Louisiana, and attended Central Michigan University (CMU). Clark graduated from Bullock Creek High School, attended Delta College and then earned a bachelor’s in fine arts from the Art Institute of Chicago and a master’s in fine arts from CMU. The couple has been married for 22 years. They share three children and four grandchildren.

How long have you owned your business?

Clark: Over 30 years.  

What inspired you to own this business?

Clark: I’ve always been somewhat selling my creative services in one form or another since I was in high school. It was just natural to go into business for myself. I also teach in the graphic design program at CMU. I’m a tenured professor there. I teach what we do. 

What makes Midland a great place to own a business?

Lynne: I like it because it’s a close-knit community. We know our customers really well and they know us really well.

Clark: For a mid-sized community, there are a lot of smart, educated, design-oriented people. They’re design-fluent. There are people doing a lot of interesting things in an entrepreneurial sense.

What are some of your interests and hobbies?  

Lynne: We both love hiking and camping, going out west and east to the mountains. We both have an interest in the fine arts but don’t have a lot of time for that. Walking and fitness, biking.

Clark: Most of my interests are related to the arts. I have a photography website:

Lynne: We love spending time with our family.

What are some local businesses you work with that help make your business a success?

Lynne: Mitch Art, Quick & Reliable Printing.

Final thoughts to share with the community?

Clark: Just thankful for the customers who’ve supported us through the years. It’s allowed us to continue working as an independent business.

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