How to build great career in Digital Media?

Cindy F. Cape

A great career in digital media, like any other sector, requires appropriate education, skills, values, experience, interest and networking. Before you decide to make a career in digital media, let’s take a look at some statistics.

Globally there are 4.2 billion active digital media users. This big user base has made digital media one of the most gigantic industries in the world. The success of businesses worldwide now largely depends on digital media marketing. And, hence a career in digital media has far better and diverse prospects compared to broadcast and print media.


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The social media users versus total population of different regions of the world clearly indicate that social media use is drastically increasing across the globe.

In 2021 there were 5.22 billion people who had access to mobile phones, 4.66 billion used internet and 4.2 billion people were active social media users. Active social media users account for 53.6 per cent of the global population.

Digital media skills are much in demand such as Digital Advertising, Social Media Marketing, Web and App development, Graphic and game designing. The in-house digital media experts are also required in good numbers in the non-profit organizations for designing crowdfunding and advocacy campaigns, healthcare, finance, retail and education sector. After pursuing a digital media course, the students can pursue a career as digital journalists, digital photographers, web content writers, content developers, social media strategists, video designers and editors, and illustrators.

How to become a Digital Journalist?

To become a Digital Journalist, one will have to learn the fundamentals of journalism as well as digital media tools. Since digital journalists mostly report and write for websites of news organizations and digital newswires one will need to get additional training in writing content that reaches to target audience.

Since fact-checking is an essential aspect for journalists one will also require formal training in using the tools to fact-check texts, images and video. As a digital journalist, one may get an opportunity to write a report for specific subjects like business, education, glamour, politics, international affairs, and sports. One can pursue BA in Digital and Mass Media program from media schools of India and abroad. Some of the media schools offer BA in Journalism and Mass Communication program with Digital Media specialization as well.



Scope of Video-Editors and Graphic Designers in Digital Media

Video Editors and Graphic Designers are in demand not only for the news and entertainment industry but also in digital marketing. As a video editor and graphic designer, one’s primary responsibility will be to add value to the content by adding effects, captions, and illustrations to the audio-visual content.

The video editing software in use are Adobe Premiere Pro and Final Cut Pro. For graphics Adobe After Effects and Adobe Photoshop is what you need to learn. A good knowledge of Adobe Creative Cloud is advised for students who wish to pursue a career as video editors or graphic artists. There are institutes that offer programs like B.Sc. in Animation and Visual Effects to train students as professional artists.


Scope of Web Designers and Developers in Digital Media

Web Designers and Developers are also much in demand since most of businesses need a web presence. The page design of the websites involves special skills. The web designers and developers need to get trained in UX and UI, HTLM and programming languages, Server Management, Content Management System, Search Engine Optimization and also in Digital Marketing.

While opting for a relevant program do a research of the curriculum of different media institutes to ensure that all these courses are part of the program. There are serval institutes in India which provide short term courses offline and online for these specialised skills.

Digital Media Marketing requires a mix of skills ranging from Content creation to Customer Relationship Management. The experts of digital media marketing generally learn the skills of effective content writing, lead generation, data analysis, visualization, display advertising, marketing automation, search engine optimization and content management system.

Social Media Strategists require specific leadership and communication management skills to execute the social media plan of businesses. Social Media planners are required everywhere whether it be a political party or a corporate.


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The digital India program of the Government of India is aimed at transforming India into a digitally empowered society. This vision of the government will get accomplished only when India has sufficient human resources trained in harnessing the potential of the digital media ecosystem.

-PTC News

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