PBA unveils new technology to improve member experience

Cindy F. Cape

The Pennsylvania Bus Association (PBA) is improving the member experience with an investment in technology that will make it easier to access association resources.

The access is being provided through a new Association Management System (AMS), which went live in February. It replaces an antiquated custom access database and will reduce redundant processes for association operations. 

“This system provides us with better tools and controls to manage our association remotely and enhance benefits to our members,” said PBA board Chair John Bailey, President of Bailey Coach based in York, Pennsylvania.

Easier access

The system allows PBA members easier access to resources and benefits, as well as self-service tools. Some of the features include:

  • View and pay invoices.
  • View and register for events.
  • Update individual profile contact information.
  • Update organization directory listing information.
  • Subscribe to lists and committees.
  • Find and communicate with other members. 
  • Easy process to refer new members.
  • At-your-fingertips resources.
  • Participate in forum discussions.

The technology upgrade will save PBA members time, says PBA board member Sandy Borowsky, Vice President of tours and marketing at Starr Tours, based in Trenton, New Jersey.

“I appreciate a one-stop portal, where I can find all association-related information. It is a comfort to know there are many resources and contacts, so much information available at my fingertips,” Borowsky said. 

Addressing industry needs

PBA represents the business and governmental interests of private bus companies operating in Pennsylvania by addressing the needs and issues of the motorcoach industry. 

John Bailey

The membership includes motorcoach operators, companies servicing the industry, and travel suppliers, all working together to build their businesses. Governmental affairs, advocacy, travel and tourism marketing, education, safety, and communication constitute the major areas of involvement for PBA, one of the oldest public passenger transportation associations in the United States. 

PBA strives to provide members with information to further their businesses and create opportunities for industry connections. Here are a few of the annual events that promote education and community among members:

  • PBA’s Marketplace provides bus operators, tour planners and group leaders the valuable opportunity to gain experience about exciting new attractions and explore favorite destinations for group travel. This event took place March 21-22 in Williamsport, Pennsylvania. 
  • PBA’s Annual Meeting is an industrywide event devoted to education, business interaction and social networking. A key component of the event is highlighting the geographic area so that motorcoach operators will return with groups to enjoy a new travel opportunity. The date and location for the 2022 Annual Meeting are June 19-22 in State College, Pennsylvania. Registration is open.
  • PBA’s Motorcoach Safety & Preparedness Workshop not only provides employees of motorcoach companies an opportunity to gain experience about safety-related issues, but it also establishes a working relationship with the enforcement community so that everyone involved in safety works together. Communication to understanding safety measures is the key to providing motorcoach customers with the necessary assurances the industry demands. The workshop is set for Aug. 9, 2022.

For more information about our members, please visit https://pabus.org/Members/Annual-Directory or contact PBA Executive Director Patricia Cowley at [email protected] for general inquiries.

Related:

Pennsylvania Bus Association plans 100-year celebration 

PBA unveils new technology to improve member experience

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